Jennifer Lopez and Alex Rodriguez have become minority owners in Kitu Life, the makers of Super Coffee, a sugar-free, enhanced coffee line established in the US in 2016.
The couple will 'help the brand reach its full potential', and Jim DeCicco, CEO of Super Coffee, said 'My brothers and I are thrilled to continue building our business alongside Jennifer and Alex. Over the last four years, our team has worked tirelessly to ensure that Super Coffee is available in grocery stores and gas stations across the country. We're now ready to drive national awareness of the brand and there's no better duo [than Jen and Alex] to help us do just that'.